What is the purpose of the Salesforce App Builder Certification?

The purpose of the Salesforce App Builder Certification is to validate skills in building custom applications on the Salesforce platform. This certification focuses on various aspects of the application development lifecycle within Salesforce, including the ability to create and manage apps using declarative (point-and-click) tools and understand the underlying data model and architecture. Candidates are assessed on their capacity to design user interfaces, automate business processes, enhance application performance, and understand essential platform features.

This certification emphasizes practical knowledge of Salesforce features that enable developers to create tailored applications that meet specific business needs. Mastery of these skills indicates that an individual can effectively leverage Salesforce tools to create functional and optimized applications, making them valuable to organizations that rely on Salesforce for their operational needs.