What is the primary function of an "SDR" agent?

The primary function of an SDR (Sales Development Representative) agent is focused on pipeline automation and lead qualification. SDRs are crucial in the sales process as they engage with potential leads to determine their interest and readiness to move further down the sales funnel. Their role involves initial outreach, often through cold calling or emailing, to qualify leads by gathering important information about prospects' needs and whether they fit the target market, which in turn helps streamline the sales pipeline.

By automating parts of the pipeline management and ensuring that only qualified leads are passed on to sales executives, SDRs help organizations optimize their sales efforts, ultimately improving efficiency and increasing the chances of closing deals. Other roles mentioned, like generating sales reports, training sales teams, or providing customer feedback analysis, are important but do not define the core responsibilities of an SDR. Their main goal is to ensure that the sales pipeline is filled with leads that have been properly vetted and are likely to convert to sales.