What is the function of Salesforce's Data Import Wizard?

The function of Salesforce's Data Import Wizard is to help users import data into Salesforce from various sources easily. This tool is designed to streamline the data import process, allowing users to bring information into Salesforce seamlessly. It provides a user-friendly interface where users can map fields from their import files directly to Salesforce fields, ensuring accurate and efficient data entry. The Data Import Wizard supports various file types and sources, making it accessible for users with different data import needs.

This tool simplifies the process of migrating or populating records in Salesforce, which is crucial for businesses seeking to maintain up-to-date and comprehensive databases without extensive technical know-how. The other options do not accurately represent the core functionality of the Data Import Wizard; for instance, exporting data, analyzing trends, or managing backup processes fall outside of its primary purpose.