What is Continuous Integration in Salesforce?

Continuous Integration in Salesforce refers to the practice of frequently merging code changes into a shared repository. This approach allows developers to integrate their work regularly, which helps in identifying and resolving issues early in the development process. By incorporating changes on an ongoing basis, the team can reduce the complexity usually associated with integrating different pieces of code later in the project timeline.

This method enhances collaboration within the development team and ensures that everyone is working with the latest codebase, fostering a more streamlined workflow. The emphasis on frequent integration allows for quicker feedback, making it easier to maintain code quality and improve overall development efficiency.

In contrast, the other options deal with different aspects of Salesforce functionality. Formalizing approval processes relates to managing workflows; data backup and recovery concerns safeguarding data integrity; and customer engagement management involves tools and strategies for enhancing customer relationships. While all options are valuable in their domains, they do not define Continuous Integration in the context of software development practices.