What is an Email Template used for in Salesforce?

An Email Template in Salesforce is designed to ensure consistent communication across the organization. By using templates, you can standardize the messaging and format of emails sent from the platform, allowing for a cohesive brand voice and uniformity in important communications with customers or leads.

This is particularly beneficial in environments where multiple users or departments might send emails. Templates allow for quick and efficient communication while maintaining the same tone and style, which is essential for building trust and recognition among recipients.

Creating one-off emails for each customer would be less efficient and counterproductive to the purpose of templates, which aim to streamline communication. Email templates are not primarily designed for encrypting sensitive information, nor are they focused on tracking email performance metrics—both of which are handled by other features in Salesforce.