What is a major capability of Process Builder in Salesforce?

Process Builder in Salesforce is primarily designed to automate complex business processes. This tool enables users to create automated workflows that can gather data from different Salesforce objects and execute a series of actions based on specific criteria. For instance, when certain conditions are met within the system, Process Builder can initiate updates to records, send email alerts, or create tasks, all without the need for coding.

By providing a visual representation of processes, Process Builder allows users to outline steps clearly and effectively manage workflows that may involve intricate logic or multiple operations. This makes it particularly valuable for businesses looking to streamline operations, reduce manual tasks, and enhance efficiency in their processes.

The other options do not accurately reflect the primary functionalities of Process Builder. Importing large data sets typically involves data management tools like Data Loader or the Import Wizard. API integrations require different capabilities focused on external system communication. Generating real-time notifications, while useful, is mainly addressed through other tools like Salesforce's notification settings and does not encapsulate the broader capabilities of Process Builder in automating and managing business processes.