In what way do Salesforce custom reports help in decision-making?

Salesforce custom reports play a significant role in decision-making by enabling data-driven decision-making through tailored insights. This customization allows users to create reports that focus on specific metrics and dimensions that are relevant to their unique business needs and objectives. By tailoring the report's parameters, users can filter through vast amounts of data to extract meaningful information that highlights trends, forecasts, and key performance indicators (KPIs). This enhances the clarity and relevance of the insights provided, allowing stakeholders to make informed decisions based on actual data rather than assumptions or generalized reports. Custom reports empower businesses to focus on what truly matters for their operational and strategic goals, ultimately supporting more efficient and effective decision-making processes.