How can users enforce data integrity in Salesforce?

Using validation rules and duplicate management is a robust approach to enforcing data integrity in Salesforce. Validation rules are essential because they help ensure that data entered into the system meets specific criteria before it can be saved. This prevents incorrect or incomplete data from being input, which is vital for maintaining accurate records and reliable reporting. For example, a validation rule can ensure that a phone number field only contains numeric values or that a field is not left blank if it is marked as required.

Duplicate management complements this by identifying and preventing the entry of duplicate records. Salesforce offers tools to detect duplicates both during data entry and in existing records, enabling users to address potential duplicates proactively. This functionality helps organizations maintain a clean and organized dataset.

In contrast, other options do not directly relate to enforcing data integrity. Data import tools may assist in bringing data into the system but do not inherently prevent bad data from being imported. Creating additional user roles impacts access and permissions but doesn't inherently ensure the quality or integrity of the data being entered. Reporting features provide insights and analytics based on existing data but do not contribute to maintaining or enforcing the accuracy of that data. Thus, the combined efforts of validation rules and duplicate management are key to achieving and maintaining data integrity within Salesforce.